Our Blog

The MiniCorp Blog

What’s new with us? Just this amazing thing called our blog. Here’s where we write down all our thoughts and feelings for all to read. Have at it!

September 17, 2020

Growth hacking explained; 5 steps to ensure your product's growth and success

Growth Hacking is a mindset and series of methods that encourages experimentation, making data-driven decisions and setting a North Star metric that is entirely focused on tangible growth. Let’s take a look at the practical steps you can take to apply these concepts and methods to your business, product and marketing efforts.

August 11, 2020

10 steps to choosing the right digital product agency

Placing the technical development of your next website or app in the hands of an external company is a scary thing to do, especially when the success of your business depends on it. How can you trust that they’ll be able to bring your brilliant ideas to fruition on time, on budget and to the standards you require? In this article we’ll take a look at a few considerations you should make and a few tell-tale signs to look out for while making your choice.

July 28, 2020

Branding explained; 4 points you should know

Sometimes used interchangeably (and incorrectly) with advertising as a term, branding plays a vital role in the success of any company. Despite this, many people tend to struggle defining what branding actually is. This week, we are going to take a look at the definition of branding, its importance and real world examples of branding in action.

July 14, 2020

Build a winning digital product; The 4 things you need to be focused on

This week we are going to take a deeper dive into what helps separate successful digital products from the competition and the key items you need to consider while developing your next app and website. We’ll look at a few best in class examples and discuss the dos and don’ts of digital product creation.

June 25, 2020

How to use your data to build better products

Having a solid user experience is crucial to the success of any digital product but placing a skilled product designer on the ground floor of your product’s initial design and development is only one part of the equation. User experience needs to be measured and further developed post launch and on an ongoing basis. Applying product analytics tools and methods will allow you to do this.

June 15, 2020

Congestion and Robots; 5 things you need to know about 5G

5G is the fifth generation of mobile connectivity technology. It will allow for speeds 100 times greater than 4G but if most users on 4G can already browse the internet and stream video without practically any delay what advantages are these extra speeds given by 5G going to offer?  

May 01, 2020

WFH Series: Clark Wickstone

For the final part of our Working From Home Series we speak to the newest member of the team. Clark joined MiniCorp back in January to assist with the continuing development of our Product and Marketing Analytics services. Originally a film-maker, Clark has spent the last few years applying his story telling skills to the business world. We chat today about how he applies structure to boost productivity, the unexpected benefits of the lockdown and his new "office" dog.

April 29, 2020

WFH Series: Alan Haverty

For the penultimate post in our Working From Home Series we catch up with Alan Haverty. Alan joined MiniCorp over a year ago from Bamboo, a massively popular, Dublin based food ordering app where he served as co-founder and CTO. Since joining MiniCorp, Alan has become an integral member of our software engineering team, taking the lead on several high profile client projects.

April 27, 2020

WFH Series: Stephen Thornton

For part three of our Working From Home Series we talk to MiniCorp veteran and CTO Steve Thornton about avoiding distraction, creature comforts and his favourite aspects of working from home.

April 23, 2020

WFH Series: Andrew McDonagh

Continuing on with our Working From Home Series we chat to Andrew McDonagh. Andrew, an accomplished musician who spent many years on the road, joined the MiniCorp team three years ago and has since grown to become our Lead Product Designer. Only returning from paternity leave in February after the birth of his first child, Matthew, Andrew is now adjusting to working from home alongside the joys of fatherhood.

April 21, 2020

WFH Series: Brian Kenny

Like many in the tech and business world we've had to quickly adapt to working from home over the last few weeks. Although there are things we miss, we've all found parts of the experience that we massively enjoy and if anything our productivity has accelerated. We caught up with our CEO and Founder Brian Kenny about how he has been managing from his home office.

March 31, 2020

We love community

Over the next month we'll be focusing our attention on the importance of community and remaining connected in a socially distant world.

March 21, 2019

Entrepreneur Series: Luke Mackey

Luke is an entrepreneur and a co-founder of Bamboo, a mobile app that allows you to order and pay in advance for great cafés and restaurants relieving the need to wait.

February 26, 2019

We're Stripe Verified Partners

We are proud to announce that we have joined Stripe's Verified Partners network. This partnership will allow us to serve our clients even better by providing them with the knowledge, experience and benefits.

September 05, 2018

Art and Products

Few months ago, I joined a pottery class and as I was advancing and creating my little piece of art, I could not help but notice how similar the process is to that of a lifecycle of digital products.

August 27, 2018

MiniCorp joins the Super Global

MiniCorp is proud to join the Super Global community and list of experts providing these solutions to charities, NGOs and social ventures.

March 20, 2018

MiniCorp Reviews: Sonos

Listening to music has become a way of life for a lot of people and is definitely a huge part of our day.